Loop Frame
Motion that stays on brand across hundreds of assets.
Loop Frame is a motion system I designed and coded to make brand motion fast to explore and simple to scale. A library of more than forty templates, from carousels and grids to kinetic type and depth, takes a brand’s own images and type and returns seamless loops sized for every format, ready as MP4, image sequences or After Effects projects.
- Role
- Creative Direction, Product Design, Creative Coding
- Disciplines
- Motion, Product Design, Code
- Technology & Tools
- WebGL, browser-based rendering, Claude Code
- Year
- 2026
The brief
Motion is where a brand comes alive, and it is often the slowest part of a campaign to produce. The goal was to make exploring motion as quick as sketching.
The approach
Templates governed by brand rules, so timing, color and type hold from a 9:16 story to a 16:9 screen, with every loop starting and ending on the same frame.
What it changes
Directions that would take days to animate can be compared side by side in an afternoon, so the team chooses from more ideas, earlier.