Bloom

The campaign is the shop.

Bloom is a concept brand of accessories and objects. A ruched bag in sky calf with a cast chrome handle, resin flower charms, rose lens frames, a crystal orb and a blush glass vessel. They belong together because they were made for the same picture.

I built the brand around a shoppable campaign. Every object in the image has a place in the edit beside it, so the campaign is also the shop. I directed the concept, the still life, the art direction and the shop-the-look experience.

Project
Studio work
Role
Creative Director, Creative Direction, World-Building, Still Life, Set Design, Creative Coding
Year
2026
The Bloom campaign: the bag in sky calf with resin flower charms on a glass table, a woman in rose lens frames resting behind it, crystal and blush glass around them

Shoppable campaign

Every piece in the picture is in the edit. Point at one, or tap it.

The imageEach piece in the photograph carries a spot. Point at one and its name and price appear.

The editThe six pieces in one list, each thumbnail cropped from the photograph itself.

The bagAdd a piece and the bag counts up. The campaign is the shop.

Product details

The pieces up close, and the bag on its own page.

BLOOM / E-COMMERCEPRODUCT PAGE, DESKTOP
BagsObjects HouseStores

One object,
a whole world.

Gathered calf leather on a hand-cast chrome handle.

Soft form,
cold light.

Shot in glass and ice for the first collection.

Made to be
held close.

Every clasp is cast and polished by hand.

The Bloom bag Sky calfSky calf, campaignChrome clasp $1,450 Add to bag
Cast chrome handle
Resin flower charm
Rose lens frames
Clasp

Art direction

Out of the campaign, the bag alone on velvet in low sun.

The Bloom bag in sky calf on a brown velvet sofa, low sun across the wall

Deliverables

  • Concept
  • Art direction
  • Still life
  • Product
  • Shoppable campaign
  • Website
Next project ATMOS