FORM

Every movement starts from a position.

FORM is an independent cycling and training-wear concept built around the moment before movement. The first collection explores six athletic positions, each becoming the foundation for its own campaign imagery, apparel and graphic identity.

The visual system draws directly from the body. Each position is translated into a field of dots, creating a distinctive language that extends across photography, brand identity and a digital shopping experience organized around movement.

Project
Studio work
Role
Creative Director, Concept & Creative Direction, Naming, Brand Identity, Art Direction
Year
2026
FORMDrop 01

Hold, then release.

Hold 00:00:00P05 Reach

The idea

Every sprint, climb and race starts with the body held still. FORM is built around that second, and the release that follows.

HoldThe crouch on the start line, the rider balanced still at the lights. Every image is a position, held.

ReleaseMotion appears in one moment only: when the position lets go and the frame blurs.

Across mediaHeld in the campaign, traced as dots in the identity, and the way you browse the shop.

Campaign

Six positions, each held for four seconds, then released.

Position 01, Fold
P01 FoldKnees to the chest, hands down.
Position 02, Set
P02 SetOn all fours, weight forward.
Position 03, Mark
P03 MarkThe sprinter's start, fingertips to the floor.
To make
P04 KneelOne knee down, in profile.
Position 05, Reach
P05 ReachReaching low, arms long to the floor.
To make
P06 HoldStanding, perfectly still.
FORM poster, Position 01, Fold: knees to the chest, hands down, traced as a dot grid FORMPosition01Fold form Hold,
then release Drop 01
2026
Poster, P01 Fold
FORM poster, Position 02, Set: on all fours, weight forward, traced as a dot grid FORMPosition02Set form Hold,
then release Drop 01
2026
Poster, P02 Set

Capture and identity

Every position traced as dots, the way motion capture would read it.

Position 01, Fold: knees to the chest, hands down, traced as a dot grid P01Fold
Position 02, Set: on all fours, weight forward, traced as a dot grid P02Set
Position 03, Mark: the sprinter's start, traced as a dot grid P03Mark
Position 05, Reach: reaching low, arms long to the floor, traced as a dot grid P05Reach
form FORMCycling and training wear The mark, out of the traceP02 Set, 9 x 6
form Lockup
P03 Mark, close on the face in profile P03Mark
Trace, P01
Position numerals
P01 Fold, close on a gloved hand and shoe on the floor P01Fold
System board

Product

A kit for every position, named after it.

The open honeycomb mesh sleeves and rib cuffs of the P02 jersey, close FORMP02.1 Mesh jersey, long sleeveBuilt for P02 Set P02.1 Design Open honeycomb knit across the body and sleeves, so the body shows through. Cut close for the set position, with the weight forward. Kit white throughout. Worn with P02.4, the fingerless glove.
Material and spec, P02.1
The full P02 kit worn in the set position: mesh jersey, mesh leggings, socks, dial shoes and fingerless gloves
The full P02 kit
  • P02.1Mesh jersey, long sleeveOpen honeycomb
  • P02.2Mesh leggingsOpen honeycomb
  • P02.3ShortInk
  • P02.4Fingerless gloveMesh, strap
  • P02.5SockKit white
  • P02.6ShoeDial closure
Set Mesh jersey, long sleeveform

Website

Shop by position: pick one, see its trace, buy what was made for it.

The site, live. Click in to try it

Visit the FORM website

Deliverables

  • Concept and naming
  • Capture mark and wordmark
  • Position system
  • Poster system
  • Labels
  • Campaign
  • Position capture
  • Website
Next project Bloom